Books

  • Books I read in 2025

    Every year, I overestimate how many books I’ll read. My goal this year was to read at least 1 book per month, and I read 8—I’m giving myself a generous 7/10 on this.

    In 2025, I wanted to focus on improving my product management skills and strategic thinking, which heavily influenced my reading list.

    Understanding Michael Porter by Joan Magretta

    I read this one after taking Shreyas Doshi’s Product Sense course, as he highly recommended it for understanding and improving strategic thinking. It’s an excellent book, full of powerful insights, and yet very accessible. It completely influenced how I think about product strategy, positioning, and differentiation. It’s an excellent book for Product Leaders and startup founders. It’s probably time for me to reread it.

    Inspired: How to Create Tech Products Customers Love by Marty Cagan

    If you have worked at companies with a strong product culture, you’ve seen most of what is mentioned in the book, in some form or another. Both because Marty Cagan is very influential in the PM world and because his book is a collection of best practices that he noticed high-performing product teams were already using. If you haven’t, it’s a good way to be exposed to what is out there, but you’ll have to complement it with secondary literature if you want to put anything into practice.

    The author intentionally avoids giving step-by-step recipes or frameworks and tries to stay at the core-principle level—probably so the book can stand the test of time. The book tries to cover so much that it leaves no space for examples or for how those principles are applied in practice.

    My key takeaway from the book is the importance of validating ideas early in the product development process, when it’s cheaper to do so.

    The chapter on managing stakeholders, although short, is probably my favorite. There are things in this chapter that I learned the hard way, and that still stings:

    • Not fully understanding the constraints that stakeholders operate in.
    • Assume you have buy-in and show a solution late in the development process. It’s not enough to show designs; it’s crucial to show prototypes and get explicit buy-in.

    I recommend complementing the book with the two episodes Marty came on Lenny’s podcast:

    Demand Side Sales 101 by Bob Moesta

    This is one of those great books with a misleading title— I only read it because of another strong recommendation. And it’s indeed an excellent book for Product Leaders. It helps reshape your mindset around what to build, how to prioritize, and how to discover what customers really need to make progress in their lives. I think what stuck with me the most is how to conduct customer interviews properly.

    I found this Lenny’s podcast episode to be a good companion to the book.

    The Five Dysfunctions of a Team by Patrick Lencioni

    The core concepts of this book could probably have been explained in a short blog post. But the book reads like a breeze. Why? Because the author explains the concepts through storytelling, and I learn better this way—I’m sure I’m not alone in this, and there are probably scientific papers about it. Highly recommended for anyone in a leadership position.

    Awareness by Anthony De Mello

    The book I was most skeptical about reading and the one that turned out to be my favorite. The book is a transcription of a series of live lectures and a conference by the author, a Jesuit priest and psychotherapist, and it touches on spirituality and religion. With this description and as a non-spiritual person, it didn’t seem like my cup of tea at all. But oh boy, it was a delightful read and turned out very influential in how I approach many aspects of life. It was the final push I needed to give guided meditation a try again—I’d tried before, but I could never make it a habit. Meditation is now part of my daily routine—I’m using an app called The Way.

    It is also tangentially related to improving my product skills, perhaps in a non-obvious way—through metacognition and self-awareness. I wrote a few words about it here:

    Understanding human motivation is at the core of Product Management, and starting with oneself is the first step

    Reboot: Leadership and the Art of Growing Up by Jerry Colonna

    Beautifully written—a mix of memoir and coaching session. The author, a poet at heart, builds rich imagery and analogies throughout the book and makes reference to them in a masterful way. It genuinely feels like a coaching session, if you’re willing to do the work.

    I say “if you’re willing” because this book requires a certain openness. If your first reaction to concepts like emotional awareness is “this mumbo jumbo is not for me” or “feelings, duh,” you might bounce off it. But if you’re coachable, there’s a lot here.

    The book is full of powerful questions—that’s kind of the point—but one that stuck with me is the author’s bastardization of a Zen aphorism:

    This being so, so what? Things being as they are, what will you do about it?

    I find myself coming back to it often.

    I wrote about my first experience with Jerry Colonna here.

    And this book pairs well with these podcast episodes:

    7 Powers: The Foundations of Business Strategy by Hamilton Wright Helmer

    In my journey to improving my business strategy skills, I ended up buying this book. I quickly realized it wasn’t going to be a light beach read, but I persisted. It is a dense one, and I must admit I treated all the appendix sections with the mathematical formula derivations as a Terms & Conditions agreement (e.g., Derivation of Surplus Leader Margin for Scale Economies 😬).

    The high-level concepts are not difficult to grasp, and the author illustrates them with compelling examples—some of which we’ve all heard of, like Netflix vs. Blockbuster, Kodak’s downfall, and SAP’s market dominance despite its poor product perception. It’s an excellent book for understanding how and why some companies have achieved persistent competitive advantage.

    Shuna’s Journey by Hayao Miyazaki

    The only fiction in book format I read this year is this graphic novel. I’m a big fan of Hayao Miyazaki’s work, and I enjoyed this one a lot. Mononoke Hime is among my favorite movies, and Nausicaa is one of my favorite manga. This book has many themes and elements that would later appear in both works.

    Books I want to read in 2026

    I usually don’t create a full reading list up front, but I know I want to read more fiction and fewer technical books. Those are the few I already have in mind, some of which are already in my pile:

  • Tsundoku, Telex, and the Art of Productive Procrastination

    I love books. Specifically, I love the physical artifact, also known as a codex, for its role in passing on wisdom through the ages—as beautifully described in Ken Liu‘s short story “The Bookmaking Habits of Select Species.”  

    I don’t read many books a year, as I prefer to practice slow reading and savour each one of them—I’m kidding, I’m just a slow reader. My love for books, combined with my slow reading ability, makes me a perfect practitioner of tsundoku—to reduce my pile, I started gifting my friends the books I want to read instead.

    This was just a long intro to say that I’ve been thinking about writing short reviews for the books I read each year—to keep track of them and maybe spark a few conversations. And… who am I kidding? It’s just performative reading. But naturally, instead of just doing it, I came up with an elaborate excuse to postpone the whole thing: “I need an easy way to display book covers on my blog, and that means building a custom WordPress block that automatically downloads the cover from a title.” I knew I’d never find the time, however small, to implement that—and I didn’t like what I found. But then Automattic released Telex, an AI block builder.

    With my excuse gone, I had to try what my colleagues had come up with. And I have to say that my first experience with the tool, despite its current limitations, exceeded my expectations. (Disclaimer: even though I work at Automattic, no one asked me to write a positive post about Telex. Besides, I would never compromise my integrity and lose the trust of my audience—the five friends who actually read my blog.)

    Things I loved

    A few moments that surprised me in the best way:

    • The preview of the AI-generated block in WordPress Playground was delightful—not just because you can test the block, but because you can tweak it right there in the browser.
    • All the reasonable little choices the AI model made regarding things I hadn’t specified, like what to include in the sidebar settings, small animations, UI decisions, etc.
    • The priceless conversation where the model convinced me that scraping Goodreads for book covers was a terrible idea and suggested using OpenLibrary’s public API instead. It was like trying to convince your uptight friend to board a tram without a ticket in Vienna. I gave up.
    • All the CSS I didn’t have to write or rewrite—my favourite thing in the world.

    Things that still need improvement

    Not dealbreakers, but worth noting:

    • Iterating on small details—tiny UI tweaks and the like—felt slow, as it seemed the model was rewriting the entire block for every change I asked for. Granted, I could have made those tweaks myself, but I wanted to see how far you could get without touching a single line of code.
    • The model didn’t always follow my instructions, which was a bit frustrating given the long waits between iterations. Like most agents I’ve tried, it nails the first 70% and then struggles with the remaining 30% as if it’s solving cold fusion.

    Book cover grid block in action

    After a few teaks, I’ve submitted it to the WordPress.org’s plugin repository for review. So if/when it gets approved it will be available at https://wordpress.org/plugins/book-grid. And here’s how the block looks with a mix of books I’ve read this year…and books I’ve merely acquired. 😅

    understanding michael porter
    Understanding Michael Porter
    Inspired: How to Create Tech Products Customers Love
    Inspired
    demand side sales
    Demand Side Sales 101
    the five dysfunctions of a team
    The Five Dysfunctions of a Team
    reboot
    Reboot
    7 powers
    7 Powers
    awareness
    Awareness
    creative act
    The Creative Act: A Way of Being

    Telex reminded me that most of the time we procrastinate because of the initial friction involved in going from zero to one. AI is reducing that friction and leaving us with fewer excuses to hide behind. So here I am, staring down a pile of books I’ve avoided reviewing for months. Looks like it’s finally time to re-read—and to write.